Image: Mixify Clubcast / YouTube
While everyone was busy getting drunk and/or worrying about Y2K, legendary DJ Carl Cox was flying between time zones to ring in the Millennium twice at two separate gigs. If only he’d had Mixify Clubcast, which would’ve allowed him to play both gigs from the comfort of his Frankston home.
As Betabeat reports, Clubcast is a new platform founded by EDM live-streaming service Mixify, which allows venues to stream an HD video feed of a DJ’s performance directly into their premises. Clubcast uses a two-way video system, so that not only can punters view the DJ, but the DJ can also watch their audience to gauge their reactions to the music and change their set accordingly.
“Clubcast is the next frontier in live events for the music industry — for fans, artists and venues,” said Mixify founder David Moricca. “With Clubcast’s technology, we are not only breaking geographic barriers, but also creating a way for artists to reach new markets and for venues to maximise their offerings to party goers, while adding new streams of revenue to their businesses.”
And it’s not just EDM fans who are excited at the prospect of watching Avicii perform from his hotel room, Clubcast has already attracted investments totalling $1.8 million from Australia’s CMB Capital,Tim McGee and Richard Mergler of Ministry of Sound Australia, DJ Tommy Trash, and others.
Raising your arms in anticipation of a bass that could in fact be dropping half way around the world will take some getting used to for some dance music fans, but if that infamous video of Steve Aoki,Laidback Luke, and Sander van Doorn is anything to go by, a stereo could just as well suffice.
Watch: Mixify Clubcast – A New Live Event Experience