Money at SoundCloud has in the past flowed in one direction: you, the uploader, pay for premium plans, and SoundCloud gets the cash. Now, for the first time, money is going the other way – from the service to artists and labels. In the process, that means one significant change: SoundCloud listeners will begin to hear ads.
It’s been interesting to watch the reaction – from people losing their minds over ads appearing on the service to more measured responses and genuine interest in the service “growing up” and adding income to become sustainable. This of course collides with worries about SoundCloud’s recent deals with major labels. But before we get into opinions about the changes, let’s first understand just what has changed for those of us who use the service.. Soundcloud have new plans, with new names and more upload time. Read the whole piece writen by createdigitalmusic‘s Peter Kirn here.